The Bamba Experience Group has grown from its inception in 2005, inspired by a backpacking journey, into a multifaceted travel company with a range of specialized brands. Founded by entrepreneur Paul Sarfati and Arturo Martinez, the company began as Bamba Experience, focusing on independent and experiential tourism. Sarfati’s backpacking trips, including a global adventure at age 18, heavily influenced the company’s initial direction. Over time, the business evolved into Bamba Travel, catering to those seeking adventure-filled, experience-led trips. Instead of diversifying a single brand, the company developed distinct businesses to address specific travel market segments.
In 2008, Bamba expanded into destination management, establishing operations in Mexico and Peru, which later became part of Be DMC. This segment, including Be Mexico and Be Peru, collaborates with tour operators and travel agencies to offer local destination expertise. The group’s growth continued in 2013 with the launch of Urban Day Trips, focusing on short, locally oriented travel experiences. In 2020, Baboo Travel was introduced to meet the demand for customized trips, connecting travelers with Local Experts and leveraging technology for a seamless, tailor-made travel experience. By 2026, Viajando Juntas emerged, providing curated small-group journeys for women seeking community-oriented travel experiences.
The group’s current portfolio includes Bamba Travel for independent and adventure travel, Be DMC for destination management, Urban Day Trips for local excursions, Baboo Travel for customized journeys, and Viajando Juntas for women-focused group travel. Sarfati attributes the company’s development to evolving traveler expectations and the necessity to adapt continually. As Sarfati notes, “Travel changes. Technology changes. Distribution changes. People change,” highlighting the importance of aligning with shifting customer needs.
Technology plays a crucial role across the group’s businesses, with AI-enabled systems supporting customer inquiries, itinerary planning, bookings, and traveler communications. Sarfati emphasizes that technology should enhance rather than replace human interaction, reflecting a broader trend where travelers seek digital convenience alongside personalized service and local expertise.
From its beginnings as a single adventure travel concept, the Bamba Experience Group has transformed into a collection of brands targeting various tourism industry sectors. The company’s strategy focuses on market specialization, with each brand catering to specific traveler needs while shared technology and expertise support the entire group. The company aligns its portfolio with ongoing tourism trends such as experiential travel, customized itineraries, digital planning, and community-based travel experiences.
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